Two years ago, there were more than 40,000 cars in Alberta.
Today, it’s less than 3,500.
It’s all part of a nationwide trend: cars dealerships are turning away second-hand cars.
The trend is the latest in a series of developments that have seen car dealers in Alberta, Canada’s second-largest province, step up their advertising campaign in an effort to turn away second hand buyers.
“The vast majority of our car dealers don’t really care about us,” said Jim Sautner, who runs a car dealership in Edmonton.
“They’re just interested in making a profit.”
The Calgary-based dealership says it has tried many different tactics, including going door to door to ask customers to put down their credit cards and asking them to fill out surveys to see how they feel about the car.
Sautner said he knows people are frustrated, but it’s important to make sure they feel welcome.
“It’s just a shame that people are being turned away,” he said.
Sautners said he was recently contacted by a customer who asked if he had any insurance.
He said he’s had a similar experience and it’s just frustrating.
“There are a lot of good people out there, and there’s a lot that want to help us.
But we’re not going to let them,” he added.
A few months ago, the dealership was forced to pull out of an exhibition event because of an influx of second-handed cars.
The owners of the dealership were asked to take their cars out of the building so the car dealership could keep it in storage.
It’s a frustrating situation, said Sautners, who hopes it doesn’t escalate into a situation where cars dealers are turning down second-heaviness.
“We’re hoping it doesn (escalate) to a point where the car dealers who are actually interested in helping people understand why they are leaving and how to get their cars back are not doing that,” he explained.
The dealership’s advertising campaign includes a video about how the company is a second-tier car dealership, but that’s not all the company does.
It also includes a number of billboards in the city, including a sign that reads, “A place for the first time, first class.”
Sautning said he hopes the public will be able to see that it’s a place for first-time buyers and to show the company’s support for people who are looking to buy a car they don’t need.
“The message is simple.
If you are interested in a car, it will be a great experience.
If not, it is the best way to find a car,” he concluded.
The Alberta government is looking at changing the law, but Sauters said that may not happen until next year.